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Wharton|San Francisco - Competing Against Free: Winning the Ultimate Price Competition

All Penn alumni are invited to the presentation with Adjunct Professor David Bryce, on "Competing Against Free: Winning the Ultimate Price Competition"

Professor David Bryce, Adjunct Professor will present results of HBR study of 34 companies battling free competition across 26 product markets. Co-sponsored with the Business Marketing Association/Northern California

When:  Wednesday June 27, 2012
Time:  5:30 - 8:00 pm
Where: Wharton/San Francisco, 2 Harrison Street 6th Floor, San Francisco
Cost:  Special Pricing for all Penn Alums, Click here to register, use Promotion Code: WhartonAlum

Price competition is a business marketer's constant worry and a disruptive threat to industry profits and structure. So how should companies respond when a competitor enters their market with a free product? Don't miss this presentation and network with top marketers in the Bay Area.

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