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Penn Alumni Webinar: The Art of Choosing

In an era of ever-expanding options, choice is a powerful tool to define ourselves and mold our lives – but what do we know about the motivations, biases, and influences that aid or hinder our endeavors? In other words - how do we know what we want?

Join Penn alumna and Columbia University professor Sheena Iyengar, W’92, a leading expert on choice, as she discusses her latest book, The Art of Choosing.

Iyengar sets out to help us become better choosers by asking fascinating questions: Is the desire for choice innate or created by culture? Why do we sometimes choose against our best interests? How much control do we really have over what we choose? Through this process, you will discover how your choices – both mundane and momentous – are shaped by many different forces, visible and invisible.

When:  Tuesday, April 27, 2010, 12:00 PM - 1:00 PM PDT

Requirements:

PC-based attendees
Required: Windows® 7, Vista, XP, 2003 Server or 2000

Macintosh®-based attendees
Required: Mac OS® X 10.4.11 (Tiger®) or newer

Register Now!

This webinar is co-sponsored by Penn Alumni Education and the Penn Traditions program. Can’t make it back to campus for Alumni Weekend this year? Stay connected virtually at www.myquakernet.com.

 Also, here is a brief trailer about Iyengar and her book: http://www.youtube.com/watch?v=1p-QWwYMsB4





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